During her coronation in 1952 it would have been impossible to predict what impact the now legendary Queen Elizabeth would have on history and her subjects. Although her legacy was still undetermined the historical significance of this event certainly couldn’t be overlooked and a marketing opportunity just couldn’t be wasted. One such opportunist was the New York based Abraham and Straus department store. In the classical era of large downtown department stores and glamorous window decorations what better way to attract attention than a coronation themed window diorama, and who better to populate it than the other emerging legend Madame Alexander.
Madame Alexander attacked the problem with her usual zeal old world attention to quality. She began meticulously researching each characters role in the coronation. The she studied every piece of jewelry and even the basic fabrics that would be worn that day. The eventual result was over 25 incrediblely detailed and beautiful dolls that would have surprised even the biggest Madame Alexander fan.